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AQUANALE

Cologne, Germany

International Trade Fair for Sauna, Pool, Ambience

 

Seven percent increase in visitors: 26,600 visitors from 117 countries in Cologne / Foreign share increased to 58 percent / Strong synergy effect in the swimming pool segment with the FSB / Around 1,000 visitors at the 8th International Swimming Pond Congress

Aquanale 2015: more visitors, increased internationality and a good atmosphere

Seven percent increase in visitors: 26,600 visitors from 117 countries in Cologne / Foreign share increased to 58 percent / Strong synergy effect in the swimming pool segment with the FSB / Around 1,000 visitors at the 8th International Swimming Pond CongressFull aisles, good business and increased internationality: the aquanale 2015 closed its doors with a good result after four fair days on Friday, 30 October 2015. With around 26,600 visitors from 117 countries, the aquanale, which once again took place parallel with the FSB, the international trade fair for amenity areas, sports and pool facilities, registered clear growth in the number of visitors (+7 percent). The aquanale also increased greatly in terms of the internationality of the trade visitors, achieving a foreign share of 58 percent (2013: 56 percent). The trade fair recorded especially significant rates of increase in trade fair guests from Italy (+33 percent), France (+30 percent) and Spain (+29 percent). Outside of Europe, the highest growth rates came from Asia (+19 percent) and the Middle East (+12.5 percent). The trade fair duo took place for the first time in the Northern Halls of the Cologne fair grounds, which was received equally well by exhibitors and visitors. The synergies in the swimming pool sector were thus ideally exploited and interlinked. "With the increased internationality, the new hall allocation and the increase in the number of visitors, the aquanale has once again taken a big step forward and underlined its importance for the branch", Katharina C. Hamma, Chief Operating Officer of the Koelnmesse summarised. "Together with the FSB, in Cologne it forms one of the largest international marketplaces of the swimming pool segment."

Armin Herger, CEO of Speck Pumpen: "aquanale was a great fair for us and we were even able to surpass the very good result from 2013. The number of visitors was fantastic, and we met all of our target groups at aquanale, which speaks for a high level of trade visitor quality at the fair. aquanale also made clear gains in terms of internationality. A very good mood prevailed everywhere in the halls, which is also becoming generally known in the branch. The atmosphere in the large daylight halls alone improved the fair enormously."

Uwe Rengers, Head of Marketing Communications at Riviera Pool:"For us, aquanale 2015 was a very good trade fair at which we met our existing customers, but were also able to establish various new contacts. Internationality has always been important to us, and we had customers from, for example, Russia, Turkey and the Benelux countries at the stand."

Aquanale 2015 in figures:

288 (256) companies from 30 (26) countries took part in aquanale 2015 in a gross exhibition space covering 20,000 m² (38,000). These included 145 (143) exhibitors from Germany and 142 (113) exhibitors from abroad. The share of foreign exhibitors was 51 (44) percent. Around 26,600 (25,000) trade visitors from 117 (115) countries came to the trade fair duo of aquanale and FSB. The share of foreign visitors was 58 (56) percent.

*All figures have been calculated in accordance with the guidelines of the Society for Voluntary Control of Trade Fair and Exhibition Statistics (FKM) and are subject to audit by a certified auditor

 


COLOGNE TRADE FAIR HOTELS

There are plenty of reasons to join us for the AQUANALE Trade Fair.

You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.

Put simply, if you want to tap into the vital European business market, you need to be at the AQUANALE Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!

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TTI Travel International Trade Fair Travel Tips

 

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