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INTERMOT

Cologne, Germany

 Europe’s leading fair for motorised two-wheelers!

 

201,000 purchasers and visitors from 105 countries attended INTERMOT Cologne 2014

 

A total of 960 companies from 37 countries, 69 per cent of which came from abroad

 

Yet again more than 200,000 enthusiastic motorcycle fans

Strong growth in European trade visitor numbers

INTERMOT Cologne, which ended on Saturday 5 October 2014 after five action-packed trade fair days, reconfirmed its reputation as an international industry and public event. With around 960 suppliers, the motorcycle spectacle wowed more than 200,000 trade visitors, motorcycle fans and media representatives from 105 countries with a string of world firsts and not least by showcasing the entire product range covering the full gamut of the motorised two-wheeler world. The newly introduced trade visitor day lent an important additional boost to business as the fair got under way: "More than 90 per cent of trade visitors and exhibitors support the introduction of the trade visitor day. The additional business focus enabled INTERMOT Cologne to emphasise its international leadership role and post a significant increase in European trade visitors, especially from Italy", said Gerald Böse, President and Chief Executive of Koelnmesse, summing things up. BMW, Ducati, Honda, Kawasaki, KTM, Suzuki and Yamaha were among those unveiling impressive world premieres. Numerous other manufacturers showcased glimpses of the future. Reiner Brendicke, Chief Executive of the motorcycle industry association Motorrad Deutschland e.V. was extremely satisfied: "The industry is highly satisfied with the way the fair has gone and with visitor numbers. Our target group is again becoming significantly younger thanks to the new driving licence model. We assume that INTERMOT Cologne will give a renewed boost to this trend." Katharina C. Hamma, Koelnmesse's Chief Operating Officer added: "motorcycling is in vogue again! INTERMOT Cologne's fantastic outcome shows that we are striking the right balance between product presentation and event programme for both trade visitors and the public alike. The best example this year is in the customising arena."

A new highlight: the AMD World Championship of Custom Bike Building in Hall 10, which has been the mega event of the customising scene for more than ten years, was staged under the INTERMOT Cologne banner for the first time in 2014. 70 customisers from 22 countries with 81 bikes took part in the world championship. This area is becoming ever more relevant in the industry and among motorcyclists. The presence of the industry's top players at the INTERMOT Cologne appealed to new customer groups. With the added bonus of the Ace Cafe London's Glass Bench, where bikes are customised live on site to their owners' wishes, customising fans got their money's worth.

Higher, faster, further

INTERMOT Cologne offered motorcycle fans impressive stunt shows, top notch freestyle MX and action galore in the Dragstar Race, Globe of Speed or in the team trial show. What's more, the weather god must be a motorcyclist: thousands of visitors flooded into INTERMOT's outdoor areas in brilliant sunshine and late summer temperatures. Two-wheeler fans used the opportunity to test the latest machines and models and their own riding skills on one of the ten test ride tracks. This enabled INTERMOT Cologne to post a record result well in excess of 25,000 test rides. There was something for every taste and desired speed, from the moto cross bike for kids, via quads, Touring Enduros and road machines of all classes to e-scooters and pedelecs. Touring and sport featured as topics on the special show areas. For vintage model fans as well INTERMOT Cologne had a lot to offer with Yamaha's anniversary stand and the "50 Years of the Motorcycle Fair in Cologne" anniversary areas.

e-motion: Sustainable in Motion

Once again Hall 5.2 offered a comprehensive market overview on the subject of electromobility. The interest in e-scooters and pedelecs was undiminished again this year and reflects the societal trend towards alternative mobility. The electro-circuit was split for the first time this year, offering pedelec and e-scooter riders the best conditions for their respective needs.

The figures for INTERMOT Cologne 2014:

A total of 960 companies from 37 countries, 69 per cent of which came from abroad, participated in INTERMOT Cologne 2014. Including estimates for the last day of the fair, around 201,000 purchasers and visitors from 105 countries attended INTERMOT Cologne 2014. Trade visitors to INTERMOT Cologne 2014 accounted for around 30 per cent, 42 per cent of them from abroad. The fair occupied gross exhibition space of approximately 118,000 m², and an additional 70,000 m² of outdoor space were used for the supporting programme.


COLOGNE TRADE FAIR HOTELS

There are plenty of reasons to join us FOR THE INTERMOT Trade Fair .

You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.

Put simply, if you want to tap into the vital European business market, you need to be at the INTERMOT Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!

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