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Europe’s leading fair for motorised two-wheelers!
201,000 purchasers and visitors from 105 countries attended INTERMOT Cologne 2014
A total of 960 companies from 37 countries, 69 per cent of which came from abroad
Yet again more than 200,000 enthusiastic motorcycle fans
Strong growth in European trade visitor numbers
INTERMOT Cologne, which ended on Saturday 5 October 2014 after five action-packed trade fair days, reconfirmed its reputation as an international industry and public event. With around 960 suppliers, the motorcycle spectacle wowed more than 200,000 trade visitors, motorcycle fans and media representatives from 105 countries with a string of world firsts and not least by showcasing the entire product range covering the full gamut of the motorised two-wheeler world. The newly introduced trade visitor day lent an important additional boost to business as the fair got under way: "More than 90 per cent of trade visitors and exhibitors support the introduction of the trade visitor day. The additional business focus enabled INTERMOT Cologne to emphasise its international leadership role and post a significant increase in European trade visitors, especially from Italy", said Gerald Böse, President and Chief Executive of Koelnmesse, summing things up. BMW, Ducati, Honda, Kawasaki, KTM, Suzuki and Yamaha were among those unveiling impressive world premieres. Numerous other manufacturers showcased glimpses of the future. Reiner Brendicke, Chief Executive of the motorcycle industry association Motorrad Deutschland e.V. was extremely satisfied: "The industry is highly satisfied with the way the fair has gone and with visitor numbers. Our target group is again becoming significantly younger thanks to the new driving licence model. We assume that INTERMOT Cologne will give a renewed boost to this trend." Katharina C. Hamma, Koelnmesse's Chief Operating Officer added: "motorcycling is in vogue again! INTERMOT Cologne's fantastic outcome shows that we are striking the right balance between product presentation and event programme for both trade visitors and the public alike. The best example this year is in the customising arena."
A new highlight: the AMD World Championship of Custom Bike Building in Hall 10, which has been the mega event of the customising scene for more than ten years, was staged under the INTERMOT Cologne banner for the first time in 2014. 70 customisers from 22 countries with 81 bikes took part in the world championship. This area is becoming ever more relevant in the industry and among motorcyclists. The presence of the industry's top players at the INTERMOT Cologne appealed to new customer groups. With the added bonus of the Ace Cafe London's Glass Bench, where bikes are customised live on site to their owners' wishes, customising fans got their money's worth.
Higher, faster, further
INTERMOT Cologne offered motorcycle fans impressive stunt shows, top notch freestyle MX and action galore in the Dragstar Race, Globe of Speed or in the team trial show. What's more, the weather god must be a motorcyclist: thousands of visitors flooded into INTERMOT's outdoor areas in brilliant sunshine and late summer temperatures. Two-wheeler fans used the opportunity to test the latest machines and models and their own riding skills on one of the ten test ride tracks. This enabled INTERMOT Cologne to post a record result well in excess of 25,000 test rides. There was something for every taste and desired speed, from the moto cross bike for kids, via quads, Touring Enduros and road machines of all classes to e-scooters and pedelecs. Touring and sport featured as topics on the special show areas. For vintage model fans as well INTERMOT Cologne had a lot to offer with Yamaha's anniversary stand and the "50 Years of the Motorcycle Fair in Cologne" anniversary areas.
e-motion: Sustainable in Motion
Once again Hall 5.2 offered a comprehensive market overview on the subject of electromobility. The interest in e-scooters and pedelecs was undiminished again this year and reflects the societal trend towards alternative mobility. The electro-circuit was split for the first time this year, offering pedelec and e-scooter riders the best conditions for their respective needs.
The figures for INTERMOT Cologne 2014:
A total of 960 companies from 37 countries, 69 per cent of which came from abroad, participated in INTERMOT Cologne 2014. Including estimates for the last day of the fair, around 201,000 purchasers and visitors from 105 countries attended INTERMOT Cologne 2014. Trade visitors to INTERMOT Cologne 2014 accounted for around 30 per cent, 42 per cent of them from abroad. The fair occupied gross exhibition space of approximately 118,000 m², and an additional 70,000 m² of outdoor space were used for the supporting programme.
COLOGNE TRADE FAIR HOTELS
There are plenty of reasons to join us FOR THE INTERMOT Trade Fair .
You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.
Put simply, if you want to tap into the vital European business market, you need to be at the INTERMOT Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!
Visit a doctor.
Get a physical and update your vaccines. Depending on what country you are traveling to, you may need particular immunizations. Carry your medications with you on the plane so in the event your luggage is lost, you will have your daily meds on hand. Request a computerized medication list from your pharmacist in case of a medical emergency. And finally, check your insurance policy to confirm you are covered medically overseas, and if not buy travel health protection and medical evacuation insurance to be fully prepared.
Arrive at your destination country early.
Get the lay of the land by arriving a day or two before your meeting and hire a local guide to show you around. Contact the concierge at your hotel for recommendations on who to hire. Request the guide speak English so you can communicate and ask for helpful hints and tips that will be useful while you are visiting and doing business. Ask the concierge and your guide for suggestions of restaurants, coffee shops, and unique sites that are both safe and well regarded.
Give the U.S. State Department a heads up.
Notify the U.S. State Department and sign up to receive important information from the embassy about safety conditions, and be available via text or email should they need to contact you for travel alerts, natural disasters, or other emergencies. Utilize programs such as, "Stay Informed, Stay Connected, Stay Safe!" Smart Traveler Enrollment Program and refer to U.S. Passports and International Travel website for more information.
Contact your credit card company.
Nothing brings your trip to a screeching halt faster than frozen funds. Be sure to let your credit card company know when and where you'll be traveling so you can avoid the frantic call to unlock your card. Credit cards with magnetic strips are not always accepted by businesses, and some establishments do not accept credit cards at all, so make sure to carry a fair amount of local currency to avoid being caught off guard.
Make copies of important documents.
Make duplicates of the following: passport, driver's license, credit/debit cards, birth certificate, and insurance cards. Leave a set of copies at home or with someone you trust to retrieve the information. Pack another set carefully in your carry-on bag. Take a picture of your credit cards and security codes in case you need to access them immediately.
Anticipate technology challenges.
It may be difficult to find a place to charge your cell phone in the middle of the day while traveling. Consider bringing a backup solar powered battery charger. Depending on the country, you might need adaptors for your technology and electronics. Rather than bringing a suitcase full of hair tools and adaptors, invest in a less expensive hair straightener or curling iron when you arrive and use the hotel blow dryer. Even with an adaptor, some electronics can't handle the difference in voltage and will easily burn out.
Research your phone's travel capabilities.
Make a call to your cell phone company and discuss your options. I've found it worth the expense to purchase a travel calling plan when spending time abroad. Text messages and downloading any kind of data will quickly add up without a travel plan. Double check your phone settings and turn off "data fetch" for any programs on your phone that update on their own (i.e. Facebook). This will conserve your data until it's needed.
Brush up on the local language. You can test your skills using an app on your phone such as Duolingo or Google Translate. Don't underestimate a good old fashioned phrase book to get you through simple interactions. Familiarize yourself with the basics beforehand such as, "Hello," "Good-bye," "Excuse me," "My name is _____," "Nice to meet you," "Please," "Thank you," and "Where is the restroom?" to use as you go about your trip.
Photograph your luggage. Anyone who has had the unfortunate experience of losing their luggage can attest that trying to describe to an airport representative what your luggage looks like (i.e. black with wheels) can be vague. A baggage claim ticket is useful, but often lost during the flight and numerous layovers. Make an effort to attach something notable to your suitcases and take a picture of your baggage with your cell phone. Now you can easily identify your luggage in the sea of black bags.
Do your homework. Cultural customs differ from country to country, and it's always prudent to be prepared before you arrive. For example, some countries encourage tipping while others do not. Some regions are close communicators while others are more reserved. It's in your best interest to know something about the culture, etiquette, religion, business values, and particular communication styles before landing on foreign soil.
TTI Travel International Trade Fair Travel Tips
Taking care of details before you depart can make the difference between a smooth trip and a traveling nightmare. Here are a few first steps to get you started on the right foot: