Jan 30 - Feb 2, 2011 ISM stands for global market success ISM 2010: Final Report No. 16 / Cologne, 3rd February 2010 Final Report In its 40th year ISM is once again the world's most important marketplace for confectionery and snack items Outstanding turnout of international trade visitors and top buyers from Germany were present: Around 32,000 buyers from over 140 countries Intensive discussions and many orders generate business momentum - Successful premiere of the CEO lunch - ISM celebrates its 40th anniversary - Positive response to the Convenience Summit at ISM - Innovation Prize awarded for the first time After four days at the 40th International Sweets and Biscuits Fair (ISM), exhibitors and visitors alike said they were very satisfied throughout the event. This was due to the large share of trade visitors from abroad and the presence of all the top buyers from Germany, which ensured fresh momentum for business among manufacturers and importers. Around 32,000 visitors from over 140 countries were registered, including purchasing delegations from the German trade. The strong turnout of high-quality visitors from abroad strengthened the all important export business. ISM 2010 facts and figures: A total of 1,503 companies from 66 countries participated in ISM 2010; 82 per cent of the exhibiting companies were from abroad. The fair occupied a gross exhibition space of 110,000 m². The participants included 236 exhibitors and 39 additionally represented companies from Germany, as well as 1,164 exhibitors and 64 additionally represented companies from abroad. Some 32,000 trade visitors from over 140 countries attended ISM 2010, with 64 per cent of the visitors coming from abroad. The 41st ISM will take place from 30th January to 2nd February 2011. The fifth ProSweets Cologne - the International Supplier Fair for the Confectionery Industry - will take place from 29th January to 1st February 2012, in parallel to the 42nd ISM. ISM. A sweet experience. There are plenty of reasons to join us FOR THE ISM COLOGNE Trade Fair . You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S. Put simply, if you want to tap into the vital European business market, you need to be at the ISM COLOGNE Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists! So what are you waiting for? CLICK HERE TO SPEAK WITH OUR TRADE SHOW TRAVEL SPECIALIST!!!