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International Sweets and Biscuits
January 29 - February 2, 2012
More synergies, more growth, more success!
Final Report
No. 9 / Cologne, 3rd February 2010
Successful trade fair gives momentum to the supplier sector
ProSweets Cologne 2010 sets new records
More visitors, more exhibitors, bigger exhibition area
ProSweets Cologne, the international supplier fair for the confectionery industry, ended on Wednesday, 3rd February 2010 after delivering good results and thereby providing fresh momentum in the sector. The trade fair, which took place for the fourth time, once again set new record results and achieved new growth in all categories - exhibitors, visitors and exhibition area. A total of 325 suppliers from 30 countries took part in ProSweets Cologne, presenting their products and services on a gross exhibition space of 19,000 m² to more than 19,000 trade visitors from 60 countries.
Compared to the last ProSweets Cologne, the 2010 event recorded six per cent growth in exhibitor turnout, to 325 exhibiting companies from 30 countries (2009: 307 from 28 countries). Fifty-seven per cent of the suppliers came from abroad. ProSweets Cologne occupied a total area of 19,000 m², an increase of 2,000 m² on the corresponding figure from the previous year.
In terms of visitor turnout, ProSweets Cologne achieved even stronger growth. In 2009 the fair was attended by 14,700 trade visitors from 53 countries, while from 31st January to 3rd February 2010 there was an impressive total of 19,000 experts from 60 countries at the event. And the share of visitors from abroad rose from 50 to 60 per cent. There was a strong turnout once again of buyers from the Netherlands, Italy, Belgium and North America. Two thirds of the experts were from the areas of management, manufacturing and production, and purchasing and procurement.
ProSweets Cologne was given high praise in a representative survey of visitors that was carried out on all days of the trade fair. Seventy-six per cent of the survey respondents indicated they were very satisfied/satisfied with the range of exhibited products at the trade fair, and over 75 per cent of the buyers responded that they were very satisfied or satisfied with their success in achieving their objectives at the event. The survey also shows that the visitors also once again displayed strong decision-making power, with 68 per cent of the respondents having sole or shared responsibility for making purchasing and procurement decisions at their companies.
ProSweets Cologne 2010 in figures:
A total of 325 companies from 30 countries, 57 per cent of which came from abroad, participated in ProSweets Cologne 2010, occupying a gross exhibition space of 19,000 m². Of these participants, 141 companies came from Germany and 184 were from abroad. Including estimates for the last day of the fair, ProSweets Cologne attracted around 19,000 trade visitors from 60 countries, approximately 11,400 of whom came from abroad.
The next scheduled event:
ProSweets Cologne
29th January to 1st February 2012
There are plenty of reasons to join us FOR THE PROSWEETS COLOGNE Trade Fair .
You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.
Put simply, if you want to tap into the vital European business market, you need to be at the PROSWEETS COLOGNE Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!
So what are you waiting for? CLICK HERE TO SPEAK WITH OUR TRADE SHOW TRAVEL SPECIALIST!!!

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